How should brands communicate effectively with ethnic minority groups? And how can they benefit from this wider market? An interesting article by Sunny Hundial
Stuff that keep us up at night.
September 16, 2007 · 2 Comments
Categories: brands · ethnic · urban marketing
2 responses so far ↓
James Brown // September 18, 2007 at 10:06 am
Hi Glen, great to see you writing more – looks like you’re definitely getting the hang of it. I enjoy the media guardian too, thanks for pointing out that article. Here’s another article that I saw yesterday that I enjoyed reading, though it’s off-topic.
glenyearwood // September 26, 2007 at 2:35 pm
thanks for the article James. I guess it’s another attempt to regulate what is essentially organised chaos.